NOTINO - Head of Media buying & Planning

Position Description

Notino is seeking a strategic and results-driven Head of Media to lead our media planning and buying function across all markets. In this high-impact role, you will be responsible for optimizing media investments to support brand growth and directly drive marketing and business KPIs. You’ll own the strategy, execution, and performance of media across online and offline channels, ensuring best-in-class buying conditions and maximum return on ad spend.

Key Responsibilities

Lead the development and execution of a holistic media strategy across paid channels (digital, TV, radio, OOH, print) to support both brand and performance marketing objectives.
Optimize media mix and budget allocation across countries and platforms to maximize efficiency, reach, and impact, based on business priorities, performance data, and market opportunities.
Directly support the achievement of marketing and commercial KPIs by driving efficient media investment and audience reach.
Secure competitive pricing and value through effective negotiation and ongoing benchmarking against industry standards.
Partner with local and central marketing teams to ensure campaigns are aligned with business priorities and consumer insights.
Oversee relationships with media agencies, partners, and platforms to ensure high-quality execution, transparency, and innovation.
Track, analyze, and report on media performance, using data-driven insights to guide investment decisions and continuous optimization.
Stay ahead of industry trends, emerging platforms, and media technologies to keep Notino’s media strategy cutting-edge.
Act as a thought leader internally on media strategy, educating stakeholders and elevating media excellence across the business.

Requirements

7+ years of experience in media planning and buying, ideally in a regional or international context.
Strong understanding of both digital and traditional media channels.
Demonstrated success in managing large media budgets and delivering measurable business results.
Excellent analytical and strategic thinking skills with a data-first mindset.
Proven track record in securing efficient media buying conditions through negotiations or agency partnerships.
Strong leadership, stakeholder management, and communication skills.
Fluent in English and Czech language; additional European languages are a plus.

What we offer you in return:

You will grow with us, and we will grow with you. #NewChallenge
We offer flexible working hours and the possibility of working from home for an optimal
work-life balance.
You will enjoy a comprehensive employee benefits package, including Pluxee Cafeteria –
1600 CZK per month, increasing to 2000 CZK after one year, Multisport card, and
discounted rates with T-Mobile or O2.
Look forward to VIP prices at Notino and discounts with our partners such as Foodora,
Samsung, Volkswagen, Infinit Maximus, and more.
We offer 25 days of vacation and 1 My Day per year.
You can advance your skills with platforms like Seduo or LinkedIn Learning.
We foster team spirit through numerous company events and team-building activities.

#onsite

Interested in this position

Head Office

What is our Marketing department like?

Do you have a marketer's heart? Then Notino is the right place for you! Be part of a team where we have a detailed overview of our market, target groups and current trends. This allows us to manage costs efficiently and attract new clients. Not only in Czechia, but in all the countries where Notino operates! Join us in creating Notino's image and helping it grow and prosper.

Take a Look into Marketing Department

Benefits

Benefits for everyone in Notino

VIP price list for Notino

Cafeteria

Salary at any time

Subsidised MultiSport card

Competitive mobile phone tariff

Company events

Access to new products from the world of beauty

Referral programme

Online staff sale

Little Extras

Loyalty programme

Benefits for team members of Marketing

25 days’ annual leave

up to 3 MyDays

Flexible working hours

Home Office

Team-building events

Comprehensive internal training programme – opportunities to learn

Relaxation zone – PlayStation, table football, table tennis

Free coffee and tea all day long

Access to the latest technologies

Fruit Days

Pay attention to

More information on the position

Locality
Brno, Praha 8, CZ
Type of Work Agreement
Full-time
Required Languages
Czech , English
Required Education
Education is not essential
Workplace Address
Londýnské náměstí 881, 63900 Brno, CZ
Pobřežní/667, 18600 Praha 8, CZ
Home Office
Unspecified
Benefits
25 days’ annual leave , Flexible working hours , Home Office , Team-building events , Comprehensive internal training programme – opportunities to learn , Relaxation zone – PlayStation, table football, table tennis , Access to the latest technologies , Fruit Days , up to 3 MyDays , Free coffee and tea all day long

Onboarding is not the end

Career growth at Notino

Career growth isn’t just a phrase here, it’s reality. If you’re proactive and eager to learn and grow, you’ll do well here. Many colleagues joined us straight from school in a junior role, outside their field, and today they manage teams of 30. But not every career path has to go upwards.

Sometimes the area of your interest simply changes. It’s possible that after years in marketing, for instance, the world of business has started to appeal to you. That’s not a problem at Notino. We are happy to encourage internal transfers. We definitely don’t want to lose a skilled colleague just because they want to broaden their horizons.

Developing hard and soft skills

Learning opportunities at Notino

At Notino, we’re learning every day, and definitely not just because it’s one of our values. That’s just the way it has to be with new and innovative projects and the learning process is a natural part of our days. Progress is a result of both our successes and our failures, and your colleagues will also be a huge inspiration for you. In addition, we also offer you specific learning opportunities:

Going Global: English lessons in small groups, thanks to which you can easily reach the desired level
LinkedIn Learning: Here you can find a wide range of soft and hard skills courses, depending on what you need
New Manager Development Programme, Leadership Programme: comprehensive development programmes to support our new and current managers
Value Workshops: to ensure we truly live by our values, we support managers with integrating company values within their teams

Check out open positions in Marketing

Interested in the position

Contact your recruiter or respond to the job offer directly

Hana Orlová Marketing
+420 601 133 773 / hana.orlova@notino.com

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Your journey to Notino

Prescreening

First you’ll be contacted by one of our recruiters, who will go over the position with you in more detail. During prescreening, you’ll also be able to ask any extra questions you may have.

Testing

Some positions are a bit more specialised than others. That’s why we may ask you to pass a language, competency or personality test.

First-round interview

You’ll meet up with the manager of the team that you just may be about to join. You’ll learn who your new colleagues will be and what will await you in this new role.

Case study

For some roles, you may be given a task to complete. Don’t worry – there won’t be any trick questions, and you’ll always have enough time to complete it.

Second-round interview

This may or may not take place. It depends once again on the position you’re applying for. If it does happen, you’ll meet both the manager and the team, and you’ll have another chance to ask about everything you’d like to know.

Offer

Did everything work out? Congratulations! You were our ideal candidate. You’ll receive a job offer via email.

Offer Acceptance

We’re past the handshake. Hooray! Now our people are headed off to prepare everything for your onboarding, and meanwhile you can look forward to the #NewMe you’ll discover at Notino.

Available positions at Notino